Genre
Genre is a way of categorising a film based off its conventions. Genre helps the audience to identify what type of film they enjoy; it also sets rules and sets up the viewers expectations. Genre assists the institution by increasing sales by marketing within the genre and helps to advertise products to the target audience.
Sub-genre
Sub-genre is a category within the genre. For example, the genre is thriller, the sub-genre is a psychological thriller. This is beneficial because you target a narrower target audience, and this audience can easily find what they are looking amongst the many films that are produced
Hybrid Genre
Hybrid genre is two main genres put together. An example of this could be sci-fi and horror. Another famous example is romance and comedy. These are beneficial because it widens the audience. It attracts people from different areas or interest. The reason why romance comedies are so popular is because stereotypically it attracts females and males.
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